by Carla | Blog, Brand and Visual Magic, Brand Photography Notes, Business Magic, On-brand business, Personal Branding Photography
We tell stories all the time – about our lives and the things that happen to us on a day to day basis. Stories are how humans make sense of the world, and are a huge part of how we communicate. It makes sense, then, that your business has stories too –...
by Carla | Blog, Brand and Visual Magic, Brand Photography Notes, Commercial & Editorial Photography, Headshots & Teams, Personal Branding Photography
If you’re thinking about booking photography for your small business, I suspect you’ve come across all sorts of terms – headshots, brand photography, personal branding, documentary – how do you tell the difference between headshots and brand...
by Carla | Blog, Brand and Visual Magic, Brand Photography Notes, Business Magic, On-brand business, Personal Branding Photography
Creating a personal brand can be the key to supercharging your business. You might have started your business or your freelance work because you hated working in an open plan office full of people (hi, fellow introvert and HSP!), but your business really is more about...
by Carla | Blog, Brand and Visual Magic, Covid-19, Personal Branding Photography, Product Photography
Seven, or is it eight, weeks in, and like you, I’m really missing my usual business life. Most of all, my clients – I love photographing my cats, but they get stroppy about it when it’s continuous! So imagine how pleased I was to come across Joss and...
by Carla | Blog, Brand and Visual Magic, Brand Photography Notes, Headshots & Teams, Personal Branding Photography, Tips, Tricks and Tools
If I had a penny for every time someone told me they hate having their photo taken, I’d be a rich woman. But if you run a business, your photos can really elevate your marketing – and if you’re putting them off, or not marketing much, because you...
by Carla | Blog, Brand and Visual Magic, Business Magic, On-brand business, Personal Branding Photography
What is business branding? Whether you’re established or fairly new to business, unless you’re a brand expert, the terms thrown around can be really overwhelming and confusing. If you ask three or four different people, you’ll probably get five...