Visual Magic – types of brand photo Headshots Portraits Action / documentary Your story & background Details Events, speaking & workshops Products Flatlays Back to list of links Buy the book Say...
Visual Magic – lighting examples 1 These are straight out of the camera shots, so you can see the difference lighting makes before any editing happens. Natural light only (from a window) ⬇ Overhead lights ⬇ Overhead lights + gold reflector...
Visual Magic – Aperture examples Lightly edited to make the exposure similar, you can see how the background changes with different aperture settings – dramatically between f2.2 and f9.0 on the slider, and then gradually on the following images. Back to...
Visual Magic – hard & soft light Lightly edited for clarity, here are some examples of hard & soft light. In this set, the first photo has a flashgun firing straight at the subject with no diffuser, while the second has the flashgun, set at the same...
Visual Magic – white balance A bit dramatic, but to show the difference it can make – the first photo’s temperature is as shot in daylight, the second is warmed up and the third is cooled down (more than I usually would, just to show the effect)....
I'm Carla - it's fab to meet you! Want more magic and a free brand story planning worksheet? Hop on my mailing list:
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