(kind of my story, really more about whether we’ll be friends!)

Hello, lovely!

I’m so excited to meet you and hear your business story. Starting and running a business can be the most exhilarating, and the toughest, thing in the world. I’ve been there. I’m still there, in fact!

I’m Carla – colourful magical weirdo, multipod, proud Ravenclaw, real mermaid, cat parent, Deep Winter, bookworm (& ex-librarian), fountain pen addict, believer in magic & unicorns, and daytime glitter wearer.

With multiple businesses of my own, I adore my portfolio career but I know exactly how hard it can be to fit everything in and wear all the hats being a solopreneur requires, while still keeping your personality in the business.

It’s a rollercoaster, isn’t it?

The moments of leaping joy and the moments of updating your social media with a happy quote and then collapsing onto the sofa in tears – I get it, all of it. You’re safe with me and I promise you’re not alone!

Photography & mentoring tailored to you

I photograph you and your business to show the world who you really are, to attract your most ideal clients to you, and I share my experience and knowledge with you to make your business fly.

And I am already properly excited about your story and your success – humans who run small businesses of their own are my favourite thing!

Brand photography, not to mention stepping up and being visible, might sound scary – but it’s the best way to show off you and your beloved business in all your true wonderful, weird glory.

Beautiful, on-brand and authentic images of you & what you do will boost your confidence in yourself, your work, and your ability to tell the world what you do.

And then your ideal clients will connect with you, trust you and want to buy the lovely thing you do, sell or make.

I usually have a solution or a system for the wriggly bits of business, which means less freaking out about running a small business in the first place.

As a specialist brand photographer with skills & experience across several genres, a regular blogger since 2004, a successful business designing websites for new creative business owners behind me, and almost a decade working in marketing, you can trust in my combination of knowledge, skills and experience that will take some of the “argh!” moments away and replace them with “ahhhh”.

(That’s the “ahhh” that comes with a cup of tea and your favourite book, not the one you yell as you tackle a giant slide). 

Six weird facts about me

1. I’m a bookworm, ex-librarian and Wheel of Time addict – I first read it in 2001 and am embarking on my 24th full series re-read in 2022 🙂

2. I have the TV & film taste of an 8 year old – Ever After High, My Little Pony, Mako Mermaids – bring it on! Fave film of all time? Legally Blonde.

3. I live by the river with two ridiculous rescue cats, Luna & Clover, who have turned out to be the loves of my life – when I got them I was supposed to be adopting greyhounds.

4. Once upon a time, I was a world line dance champion 🙂

5. Dance is my therapy – mostly burlesque & line but I’ll try anything once!

6. I LOVE tattoos but have exactly 0 because I’m scared of needles…

So what now?

You’ll find advice, inspiration, information and business love over on the blog, and don’t forget to get your free membership of the Improper Job Collective.

You can meet others on the same journey as you, ask questions, share frustrations, contribute your own expertise and generally revel in the wonder of having likeminded people in the world. You might be running a business on your own – but you’re never alone!

Join the Collective

Brand photography in Colchester - Carla Watkins, Visual Magic Maker

Don’t want a Proper Job? Excellent, come & join us…

TL:DR Hi! I’m Carla, a brand photographer (or visual magic maker, whatever you prefer), creating glorious brand photos, commercial photography and business confidence for misfits & colourful, magical weirdos across the UK.

I’m based in Colchester, Essex, work across Essex, Suffolk & Berkshire mostly, but willing to travel anywhere in the UK if you ask nicely 😉

Between brand photography, business mentoring and multipoddery (that’s the art of thriving on many things), I help you & your business to fly.