by Carla | Blog, Brand and Visual Magic, Brand Photography Notes, Business Magic, On-brand business, Personal Branding Photography
We tell stories all the time – about our lives and the things that happen to us on a day to day basis. Stories are how humans make sense of the world, and are a huge part of how we communicate. It makes sense, then, that your business has stories too –...
by Carla | Blog, Brand and Visual Magic, Brand Photography Notes, Commercial & Editorial Photography, Headshots & Teams, Personal Branding Photography
If you’re thinking about booking photography for your small business, I suspect you’ve come across all sorts of terms – headshots, brand photography, personal branding, documentary – how do you tell the difference between headshots and brand...
by Carla | Blog, Brand and Visual Magic, Brand Photography Notes, Business Magic, On-brand business, Personal Branding Photography
Creating a personal brand can be the key to supercharging your business. You might have started your business or your freelance work because you hated working in an open plan office full of people (hi, fellow introvert and HSP!), but your business really is more about...
by Carla | Blog, Brand Photography Notes, Business Magic, Multipod Life & Business, On-brand business, Tips, Tricks and Tools
Your online presence is like your living room (or reception desk, if you’re feeling formal) on the internet. It’s the very first impression many of your clients, collaborators and contacts will have of you and your business, and it’s crucial that...
by Carla | Blog, Brand and Visual Magic, Brand Photography Notes, Covid-19, Work Happy
If you lurk or socialise in the entrepreneurial world, you’ll probably have noticed an increasing number of posts promoting or talking about the new “virtual shoots” which are taking place during lockdown. A sneaky behind the scenes snap from an actual in-person shoot...
by Carla | Blog, Brand and Visual Magic, Brand Photography Notes, Headshots & Teams, Personal Branding Photography, Tips, Tricks and Tools
If I had a penny for every time someone told me they hate having their photo taken, I’d be a rich woman. But if you run a business, your photos can really elevate your marketing – and if you’re putting them off, or not marketing much, because you...